The wait is over for Beyoncé fans who have been biting their nails since the singer's six-second teaser video was released on Wednesday.
The Work It Out diva has revealed what all the fuss is about: her new commercial for PepsiCo.
Following her reported $50million endorsement deal Beyoncé is now hawking the soda company in her first ad, which features the singer having a dance-off with herself as she unveils her new track, Grown Woman.
Scroll down for video
Time
warp: Beyoncé Knowles dances with her alter-ego from Destiny's Child's
Bootylicious music video and her spot from Crazy in Love in her first
commercial for PepsiCo
More...
- First listen: Hear Beyoncé cover Amy Winehouse's iconic Back To Black in new trailer for The Great Gatsby
- 'You can't have it all... it's a total myth': Isla Fisher on juggling family and career
Smash! The clips ends as the singer's energy breaks mirrors in the room
Ready for a dance off: The 31-year-old diva strikes a pose
Throwing her head back the mirrors smash behind her and Beyoncé pitches, 'Embrace your past but live for now', as the Pepsi slogan whirls onto the screen.
The 31-year-old entertainer and mother-of-one spoke about filming the video, revealing she had some anxiety about turning back the clock.
'It was the first time I saw those costumes in years and it was very emotional,' she said, adding, 'I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.'
Throwback: She faces off with Bootylicious Beyoncé
Double vision: The diva also spies a version of herself from her Crazy in Love music video
Work it out: The star goes head-to-head with herself
Eyes on me: Beyoncé makes an appearance in her Single Ladies get-up
The
clip marks her first collaboration with Pepsi after reports of her deal
with the brand surfaced last December, when ads were released of
Beyoncé in blue promoting the company's 'Live for Now' campaign. The partnership is an amorphous one that has been described as a corporate sponsorship that will fund the Beyoncé's pet creative projects.
The company described it as a 'true creative and wide-ranging collaboration' with the two working in conjunction to 'co-create amazing content and experiences intended to benefit both partners.'
'Pepsi embraces creativity and understands that artists evolve,' Beyoncé said in a statement to the New York Times.
'As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.'
Who's who? The dance-off continues
She's got the groove: The singer performs her moves in snyc
Sasha Fierce: Her alter-egos were in full effect
It
is also her first release since she unveiled her last track, Bow Down /
I Been On, which divided fans with vulgar lyrics and had critics
accusing her of being anti-feminist. 'I know when you were little girls you dreamed of being in my world. Don’t forget it. Respect that. Bow Down b******,' she sings.
In spite of those claims the singer told British Voguein February her new record will be ‘a lot more sensual’ and ‘empowering’.
She also said she considers herself a 'modern-day feminist', although she's uncomfortable with the term.
'That word can be very extreme. But I guess I am a modern-day feminist. I do believe in equality.Why do you have to choose what type of woman you are? Why do you have to label yourself anything
'I'm just a woman and I love being a woman,' she said.
Finger wag: Beyoncé's clip follows news of her reported $50million endorsement deal with Pepsi
Moving forward: The ad is part of Pepsi's Live for Now campaign
Wow factor: The video climaxes with the mirrors shattering